Title | WIN AN ISLAND FOR A MONTH |
Brand | INTEL |
Product / Service | 2ND GENERATION INTEL® CORE PROCESSOR |
Category | D01. Integrated Digital Campaign |
Entrant | OGILVY & MATHER Hong Kong, HONG KONG |
Entrant Company: | OGILVY & MATHER Hong Kong, HONG KONG |
Advertising/Web Design Agency: | OGILVY & MATHER Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
David Paysant | Ogilvyaction Hong Kong | Managing Director |
Harshad Sreedharan | Ogilvyaction Hong Kong | Group Account Director |
Paul Ho | Ogilvyaction Hong Kong | Creatiev Director |
Ricky Cheng | Ogilvyaction Hong Kong | Art Director |
Wing Lee | Ogilvyaction Hong Kong | Art Director |
Dorothy Yiu | Ogilvyaction Hong Kong | Account Director |
Cekiel D Danielson | Intel Technology Asia Pte Ltd. | Retail Sales And Marketing Manager Apac |
Wendy Toh | Intel Technology Asia Pte Ltd. | Regional Communications Manager - Retail Sales/Marketing |
Joe Cincotta | Pixolut | Managing Director |
Green Luo | Pixolut | |
Marco Cali | Pixolut | |
Scott Mcbride | Social@ogilvy | Regional Business Director |
Jenna Boller | Social@ogilvy | Regional Strategy Director |
Daniel Comar | Regional Executive Creative Director |
Processing chip is the last thing on consumers mind while purchasing a computer. How could we drive excitement around something that is invisible & intangible? By turning it into an experience of a lifetime: ‘Win a private island for a month’;This experience was amplified through an addictive Facebook based game “Build your own island” that let consumers dream about the grand prize. Play as Madagascar Penguins in a team, clear levels & win weekly prizes. A robust Facebook conversation calendar, premium ads & sponsored stories drove conversations around the prize & the game resulting in creation of 20,000 islands, 505,000 new fans and 71% increase in sales YOY vs. 40% target.