| Title | COME ON, INDONESIA CAN! |
| Brand | UNILEVER |
| Product / Service | MALE GROOMING BRANDS |
| Category | D01. Integrated Digital Campaign |
| Entrant | MINDSHARE Jakarta, INDONESIA |
| Entrant Company: | MINDSHARE Jakarta, INDONESIA |
| Advertising/Web Design Agency: | MINDSHARE Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Seruni Andres | Mindshare | Partner/Exchange |
| Sudesh Puthran | Mindshare | Partner/Planning |
| Maneesheel Gautam | Mindshare | Leader/Invention |
| Sanchit Sanga | Mindshare | Lead Consultant – Adaptive Marketing |
| Pankaj Gupta | Mindshare | Planning Director |
| Evasari Sitorus | Mindshare | Planner/Digital |
| Indra Pribadi | Mindshare | Planner/Digital |
| Ira.alamsyah | Lowe And Partners | Manager/Creative |
| Stanley.wissar | Lowe And Partners | Manager/Creative |
| Marco Widjojo | Alpha Salmon | Operation Director |
| Antonius Murdhani | Alpha Salmon | Creative Director |
| Rahmi Fitria | Mindshare | Planner |
| Himanshu Shekhar | Mindshare | Ceo |
| Mike | Narrada | Manager/Social Media |
| Myrna | Narrada | Manager/Social Media |
The Challenge Scandals affecting the South East Asian Games had damaged national pride. No sponsor was ready to be associated with the games until Unilever stepped in. The Execution We ignited the winning spirit by creating the largest movement in Indonesian sporting history. We wrote a song "Ayo Indonesia Bisa" and mobilized the Facebook generation. 1 in 3 Indonesian created a cheering slogan online. At the Games, 80,000 spectators chanted "Ayo Indonesia Bisa". Results Our Campaign received 5 Online supports every second! 600,000 Facebook fans joined in. Brand Equity scores grew by 30% Indonesia topped the Gold Medal league table!