| Title | WE LOVE CRICKET |
| Brand | COMMONWEALTH BANK OF AUSTRALIA |
| Product / Service | SUMMER OF CRICKET SPONSORSHIP |
| Category | C04. Community Applications |
| Entrant | IMAGINATION Sydney, AUSTRALIA |
| Entrant Company: | IMAGINATION Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | IMAGINATION Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Heath Campanaro | Imagination | General Manager |
| David Clarke | Imagination | Creative Director |
| Adrian Goldthorp | Imagination | Creative Director |
| Aj Tennant | Imagination | Copywriter |
| Troy Graham | Imagination | Copywriter |
| Nash Trajkovski | Imagination | Technical Director |
| Stephanie Mccann | Imagination | Production Manager |
| Anna Bay | Imagination | Digital Producer |
| Mark Davies | Imagination | Digital Producer |
| Lee Nguyen | Imagination | Digital Designer |
| Angela Lemon | Imagination | Client Services Director |
Cricket is Australia’s favourite sport and Commonwealth Bank is the longest supporter of cricket in Australia (25 years). Yet before 2011, the Bank had never leveraged their sponsorship in social media. ‘We Love Cricket’ – comprised two competitions across the season, one for the Test Series, one for the following One Day International Series. ‘Hussey’s Lunchtime Legends’ challenged fans’ knowledge of cricket moments while ‘Plot The Shot’ asked them to put their powers of prediction to use. All in all ‘We Love Cricket’ is the most successful social media campaign the Bank has ever undertaken.