| Title | 2012 BUDWEISER CNY |
| Brand | AB-INBEV |
| Product / Service | BUDWEISER |
| Category | C04. Community Applications |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Wayne Fan | Wwwins Isobar | Managing Director |
| Jennifer Lin | Wwwins Isobar | Business Director |
| Mike Chang | Wwwins Isobar | Technology Solution Architect |
| Tim Doherty | Wwwins Isobar | Creative Partner |
| Phoenix Tong | Wwwins Isobar | Media Manager |
| Cathy Lee | Wwwins Isobar | Project Manager |
| Mandy Gong | Wwwins Isobar | Planning Supervisor |
| Ginger Zhao | Wwwins Isobar | Associate Art Director |
| Vanilla Chen | Wwwins Isobar | Interactive Design Director |
To make BUDWEISER TOM beer brand during CNY gathering moments, and stand out in digital as key challenge, we approach through CNY connection moments with friends in social. We provide an innovative, cool CNY greeting tool by integrating with social relationships in order to create CNY linkage and hot topics. “Motivates China with WEIBO” campaign rides on China’s hottest social platform, sina WEIBO. “Budweiser Avatar”, composed of all the photo images of social friends, delivers CNY wishes. Result: over 1 million visits, more than 50,000 participants, and hundreds of thousands of sharing with 140% KPI achieve rate.