| Title | THE Z-TRIALS |
| Brand | SONY |
| Product / Service | WALKMAN Z1000 SERIES |
| Category | C01. Viral Video |
| Entrant | BIRDMAN Tokyo, JAPAN |
| Entrant Company: | BIRDMAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | BIRDMAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Roy Ryo Tsukiji | Birdman Inc. | Creative Director |
| Kazuhiko Ito | Birdman Inc. | Director |
| Wookie Choi | Birdman Inc. | Designer |
| Azusa Tanaka | Birdman Inc. | Designer |
| Tomoya Takahashi | Birdman Inc. | Flash Author |
| Koichi Takahashi | Birdman Inc. | Programmer |
| Jin Kubota | Tyo Monster | Producer |
| Sho Yamanaka | Tyo Monster | Project Manager |
| Masatsugu Nagasoe | N.E.W | Film Director |
| Makoto Okuguchi | Tsuji Jimusho | Cameraman |
| Akiyoshi Irio | Lighting | |
| Minoru Yoshida | Da Vinchi | Art |
| Junichi Arakawa | Birdman Inc. | Editing |
| Yuya Murata | Birdman Inc. | Editing |
| Setsu Fukushima | Mr.music | Music |
| Tsuyoshi Takahashi | A/M | St |
| Natsu | A/M | Hm |
| Toshihiro Watanabe | Sony | Client Supervisor |
| Yoshimi Tei | Sony | Client Supervisor |
| Kazuya Hayashi | Sony | Client Supervisor |
We produced 3 viral movies drawing on different selling points for the product: “better sound (REAL SOUND),” “easier to use (WIRELESS),” and “more fun (Android).” In order to encourage people to share this information, we included a storyline about an old man who performed mischievous experiments. The twisted humour in the story grabbed Hipsters’ interest. We paid close attention to detail during staging, including to props such as intricate Rube Goldberg machines, and to overall visual quality in order to appeal to Hipsters, who appreciate highly-designed creative products.