Brief Explanation

The client wanted to have ICONIQ, an artist, as a fashion icon for people in the 20s-30s. We put our attention to the SNS where the audience shares own feelings, information to others. First, we asked well-known photographers to take photos of her, and we made a special website where those photos can be seen and shared. Additionally to this, we created a photo exhibition in a public space in Harajuku, where many influential people in fashion visit. This exhibition was also the world’s first to apply a system where visitors can not only see, but also share their favorite photos onto their SNS accounts by a simple scan. This unique event created a great buzz. As a result, within just one week, the photos, the special website, and the information about the exhibition was shared to over 15 million people via Twitter/Facebook, along with the supportive opinions “ICONIQ is cool, beautiful, fashionable”. Within one week, the special website gained 440,000 viewers,that is, 100 times more than that of the artists’ official website on a normal day.