Title | THAI ANTI CORRUPTION |
Brand | BOARD OF TRADE OF THAILAND |
Product / Service | BOARD OF TRADE OF THAILAND |
Category | C01. Viral Video |
Entrant | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Advertising/Web Design Agency: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
Name | Company | Position |
---|---|---|
Thirasak Tanapatanakul | Creative Juice\bangkok (Tbwa) | Chief Creative Officer |
Damisa Ongsiriwattana | Art Director | |
Thirasak Tanapatanakul | Creative Juice\bangkok (Tbwa) | Art Director |
Ratapo Houyhongtong | Creative Juice\bangkok (Tbwa) | Art Director |
Taya Soonthonvipat | Copywriter | |
Nattawut Sittiwaraphan | Creative Juice\bangkok (Tbwa) | Copwriter |
Nuntwarith Thairattana | Creative Juice\bangkok (Tbwa) | Planner |
Chutarat Chingduang | Creative Juice\bangkok (Tbwa) | Agency Producer |
Aroonsri Srirojanant | Creative Juice\bangkok (Tbwa) | Agency Producer |
Sriprapa Kiatsuwan | Creative Juice\bangkok (Tbwa) | Agency Producer |
Prologue: Corruption has become a way of life in Thailand. It is found in every community, at all levels, and in every imaginable shape and form. And the country's General Election in 2011 became a small hope of Thai people in trying to stop this taboo. The following commercial was created from the real footage of news reporting on corruption incidents, intended to stir public awareness before the Election Day. Epilogue: This commercial was banned by mysterious power after one week of airing for having an inappropriate content. But nothing could stop spreading the truth. It was posted in youtube by anonymous and passed around by those who have watched to their social cycle. Presses and TV programs took the point of this commercial and corruption became media topic. Millions Thai people have watched the commercial via social network and viral mail and the anti-corruption group was set up. But the ultimate result was on the general election day when the number of people went to vote was record high in Thailand's democratic history.