THAI ANTI CORRUPTION

TitleTHAI ANTI CORRUPTION
BrandBOARD OF TRADE OF THAILAND
Product / ServiceBOARD OF TRADE OF THAILAND
CategoryC01. Viral Video
EntrantCREATIVE JUICE\BANGKOK (TBWA), THAILAND
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA), THAILAND
Advertising/Web Design Agency:CREATIVE JUICE\BANGKOK (TBWA), THAILAND

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\bangkok (Tbwa) Chief Creative Officer
Damisa Ongsiriwattana Art Director
Thirasak Tanapatanakul Creative Juice\bangkok (Tbwa) Art Director
Ratapo Houyhongtong Creative Juice\bangkok (Tbwa) Art Director
Taya Soonthonvipat Copywriter
Nattawut Sittiwaraphan Creative Juice\bangkok (Tbwa) Copwriter
Nuntwarith Thairattana Creative Juice\bangkok (Tbwa) Planner
Chutarat Chingduang Creative Juice\bangkok (Tbwa) Agency Producer
Aroonsri Srirojanant Creative Juice\bangkok (Tbwa) Agency Producer
Sriprapa Kiatsuwan Creative Juice\bangkok (Tbwa) Agency Producer

Brief Explanation

Prologue: Corruption has become a way of life in Thailand. It is found in every community, at all levels, and in every imaginable shape and form. And the country's General Election in 2011 became a small hope of Thai people in trying to stop this taboo. The following commercial was created from the real footage of news reporting on corruption incidents, intended to stir public awareness before the Election Day. Epilogue: This commercial was banned by mysterious power after one week of airing for having an inappropriate content. But nothing could stop spreading the truth. It was posted in youtube by anonymous and passed around by those who have watched to their social cycle. Presses and TV programs took the point of this commercial and corruption became media topic. Millions Thai people have watched the commercial via social network and viral mail and the anti-corruption group was set up. But the ultimate result was on the general election day when the number of people went to vote was record high in Thailand's democratic history.

Links

Entry URL