| Title | FLY ON THE NET AND SAY HI TO ALL OF TAIWAN! |
| Brand | TAISHIN BANK |
| Product / Service | THE ARTISTIC SUPPORT PROJECT |
| Category | A01. Corporate Information |
| Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Edmund Shih | Webgene Information/Inc. | Project Director |
| Tony Liu | Webgene Information/Inc. | Creative Director |
| Domingo Yu | Webgene Information/Inc. | Art Director. |
| Kin Chen | Webgene Information/Inc. | Interactive Media Director |
| Vicky Lu | Webgene Information/Inc. | Senior User Experience Designer |
| Ling Tsai | Webgene Information/Inc. | Interactive Media Designer |
| Evan Yen | Webgene Information/Inc. | Senior Interactive Developer |
| Swin Liu | Webgene Information/Inc. | Interactive Developer |
Taishin Bank just reached 20 year milestone and hope to extend the sponsored art project “Fly! No matter what” online. We unearthed the insight that people are usually proud of their hometowns and fly toward their dreams and came up with <Fly on the net and Say Hi to all of Taiwan!> activity combining PV 3D and Facebook account. This campaign successfully transformed the icy-cold image of finance industry and attracted 90 thousand greetings to Taiwan! Facebook reposting rate is close to 90%. Most importantly, emotional appeal is well received by Taiwanese and became a huge plus for brand image.