Title | THE SPARKLE PROJECT |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG GALAXY NOTE |
Category | D01. Integrated Digital Campaign |
Entrant | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Entrant Company: | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Advertising/Web Design Agency: | LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Eric Cruz | Leo Burnett Malaysia | Executive Creative Director |
Eric Cruz/Adam Chan | Leo Burnett Malaysia | Creative Director |
Derek Yeo | Leo Burnett Malaysia | Copywriter |
Derek Yeo | Leo Burnett Malaysia | Art Director |
Hyrul Anuar | Leo Burnett Malaysia | Designer |
Ngian Yuchun | Leo Burnett Malaysia | Account Director |
Lee Wei Jin | Leo Burnett Malaysia | Account Executive |
The music video shows Yuna moving through different location in a single shot; her room, a park, library, cinema, interior of a car and a restaurant as she sings. The live-action is overlaid with an animations that depict the subjects of the lyrics. These animations change every time one watches the video on the microsite.