Title | ENCOURAGE MORE |
Brand | YILI MILK |
Product / Service | GULIDUO MIKE |
Category | D01. Integrated Digital Campaign |
Entrant | OPENTIDE GREAT CHINA Beijing, CHINA |
Entrant Company: | OPENTIDE GREAT CHINA Beijing, CHINA |
Advertising/Web Design Agency: | OPENTIDE GREAT CHINA Beijing, CHINA |
Name | Company | Position |
---|---|---|
Kimmy Liu | Opentide Great China | Cd |
Pantera Cheng | Opentide Great China | Acd |
Shigong Wang | Opentide Great China | Acd |
Xiaotong Qin | Opentide Great China | Sad |
Yali He | Opentide Great China | Account Manager |
Eric Song | Opentide Great China | Flasher |
Hua Wei | Opentide Great China | Account Director |
Orea Yang | Opentide Great China | Media Director |
Alex Liu | Opentide Great China | FLasher |
Zhiqiang Li | Opentide Great China | Programer |
Hong liu | Opentide Great China | Copywriter |
Background: Yili, the Inner-Mongolia-based leading dairy products manufacturer in China, has launched a new set of Milk beverage product named after the added grain in the milk as GULI, which sounds like ENCOURAGEMENT in Chinese. We launched a website where browsers can record video or audio clips via their webcam and generate a QR code and a auth code automatically afterwards. We also reserved code zoon for them to draw their specific QR and auth codes onto box of GULI, and give it as gift to the one they want to encourage. GULI is a good way for encouragement