| Title | DAILY LIFE EXHIBITION-IN 24 HOURS |
| Brand | UNI-PRESIDENT ENTERPRISES |
| Product / Service | DR.MILKER BRANDING |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company: | ADK TAIWAN, CHINESE TAIPEI |
| Advertising/Web Design Agency: | ADK TAIWAN, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Lee Lee | Adk Taiwan | Executive Creative Director |
| Bruse Lee | Adk Taiwan | Group Creative Director |
| Lee Lee | Adk Taiwan | Copywriter |
| Bruse Lee | Adk Taiwan | Art Director |
| Faye Chang | Adk Taiwan | Copy Writer |
| Fany Ho | Adk Taiwan | Copy Writer |
| Charlie Chen | Adk Taiwan | Art Director |
| Liam Lin | Adk Taiwan | Art Director |
| Nelson Liu | Adk Taiwan | Art Director |
| Charlie Chen | Adk Taiwan | Illustrator |
| Chung Hung Chen | Adk Taiwan | Illustrator |
To advocate “small but certain happiness”, the brand itself should take real action which allows Dr. Milker to become the brand which can create small happiness for people. Therefore, we held an online campaign - “My Small But Certain Happiness-Daily Life Exhibition” People uploaded their photos of their “small but certain happiness”, and we formed “Small But Certain Happiness Improvisation Team”, the members included creative, illustrator, animator, composer, copywriter and handicraftsman. The Team chose the photos which they had special feelings, and then turned the photos into animations in 24 hours to re-create new “Small But Certain Happiness” for people. (The term,” small but certain happiness”, is from the famous Japanese writer Haruki Muraue)