Brief Explanation

In a country like India, most people shy away from talking about sex. Our biggest challenge was to not only get our youth to use Cupid Condoms but to openly embrace our brand. For this purpose an animated wallpaper clock was designed with different sexual positions instead of numbers to indicate the time. The purpose of this clock was to illustrate that Cupid condoms are so pleasurable that lovers can go all night long. The wallpaper also incorporated a 'safe mode' activated by a single click that changed the positions from naughtily erotic to innocently nice.