REVEAL YOURSELF

TitleREVEAL YOURSELF
BrandDANONE NARANG BEVERAGES
Product / ServiceB'LUE
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantSCARECROW COMMUNICATIONS Mumbai, INDIA
Entrant Company:SCARECROW COMMUNICATIONS Mumbai, INDIA
Advertising/Web Design Agency:SCARECROW COMMUNICATIONS Mumbai, INDIA

Credits

Name Company Position
Manish Bhatt Scarecrow Communications Ltd Founder Director
Arunava (Joy) Sengupta Scarecrow Communications Ltd Founder Director
Raghu Bhat Scarecrow Communications Ltd Founder Director
Sarvesh Raikar Scarecrow Communications Ltd Creative Director
Amitabh Sreedharan Scarecrow Communications Ltd Associate Vice-President
Kapil Tammal Scarecrow Communications Ltd Executive Creative Director
Ankit Dembla Scarecrow Communications Ltd Creative Supervisor
Diana D’souza Scarecrow Communications Ltd Copy Supervisor
Lalit Sakurkar Scarecrow Communications Ltd Sr. Art Director
Amrita Sarkar Scarecrow Communications Ltd Account Executive
Onkar Bhosle Anveshan Technologies Co-Founder
Nimit Shah Anveshan Technologies Technical Director
Kirk Jacob Dreamcatchers Producer
Manoj Mane Dreamcatchers Director
Ram Dreamcatchers Dop
Pintu Mishra Dreamcatchers Production Manager
Himmat Shekhawat Photographer
Uday Apkar Scarecrow Communications Ltd Production Head

Brief Explanation

Brief: Launch Danone Narang’s new beverage B’lue in Pune and connect with the youth via digital and social media. Solution: With Agnee (popular band), we created a song based on B’lue’s philosophy – Reveal Yourself. With the vocals muted, we launched the music video through a unique Facebook app-based game. People guessed lyrics, got scores, and surprisingly, the correct words unmuted on replaying the video. Result: With 150,000 views, the song engaged 150,000 lyricists in a week. B’lue revealed its association and released the unmuted video, which fetched 500,000 views in a week. Today, everyone’s singing the brand philosophy!

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