| Title | OMAMORY |
| Brand | SYMANTEC JAPAN |
| Product / Service | NORTON INTERNET SECURITY |
| Category | C01. Viral Video |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Mitsudera | Beacon Communications K.k. | Executive Creative Director |
| Junya Eguchi | Beacon Communications K.k. | Senior Copywriter |
| Yasuo Matsubara | Beacon Communications K.k. | Senior Art Director |
| Seiji Hosokawa | Beacon Communications K.k. | Senior Producer |
| Tomohiko Nakano | Beacon Communications K.k. | Interactive Creative Planner |
| Yoshihiro Ito | Beacon Communications K.k. | Account Supervisor |
| Kazuhiro Miwa | Beacon Communications K.k. | Account Executive |
| Hideki Kodaira | Beacon Communications K.k. | Marketing Services Supervisor |
| Masataka Saito | Tyo Camp-Kaz | Producer |
| Takashi Shinzawa | Tyo Camp-Kaz | Producer |
| Show Yanagisawa | The Directors Guild | Director |
| Yoshinori Okamura | Cinematographer | |
| Atsutoshi Ueno | D.o.p. | |
| Shiho Etori | Offline Editor/Narrator | |
| Kenichi Sasaki | Imagica | Online Editor |
| Takashi Fukushima | Star Music | Music |
| Naoko Minowa | Imagica | Mixer |
| Hajime Ehara | Se | |
| Hauki Kawanaka | Motion Graphics |
INSIGHT People realize the value of something only when it's lost. They cry out their misfortunes to the gods... even when they are using the most advanced technology. IDEA To activate consumers to visit the stores and purchase Norton software we created a premium that is the “almighty divine security gadget” called “Omamory”. A data back up USB with the Japanese aesthetic of a traditional protective amulet wrapped in sacred silk textile used to protect Shoguns centuries ago and then we had it sanctified by a real Shinto priest.