Title | CROP CIRCLES |
Brand | BMW CHINA |
Product / Service | BMW 1 SERIES |
Category | D01. Integrated Digital Campaign |
Entrant | INTERONE CHINA Beijing, CHINA |
Entrant Company: | INTERONE CHINA Beijing, CHINA |
Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
Name | Company | Position |
---|---|---|
Maik Lutze | Interone China | Executive Creative Director |
Michael Dralle | Interone China | Creative Director |
Ferdinand Weinrother | Interone China | Concept |
Nikolas Kittner | Interone China | Concept |
Even Zhang | Interone China | Art Director |
Kenan Song | Interone China | Designer |
Yanan Sun | Interone China | Copy Writer |
Philipp Cerny | Interone China | Associate Creative Director |
Kathrin Güthoff | Interone China | Executive Creative Director |
Virginia Zhi | Interone China | Junior Art Director |
Baggio Song | Interone China | Strategic Planning Director |
Nicole Wu | Interone China | Account Manager |
Juliana Chung | Interone China | Agency Producer |
Kjell Kunde | Tribe United | Producer |
Marco Kalantari | Tribe United | Director |
Sui Dan | Hylink | Business Director |
Sonic Tang | Hylink | Content Manager |
Yang Lei | Hylink | Account Manager |
Janet Zhu | Interone China | Account Director |
An unbranded viral campaign in which we staged the discovery of a mysterious 2km wide perfectly symmetrical symbol in a Chinese desert. We seeded footage of this discovery to Chinese social networks, initiating a passionate speculation about its origin, surrounding crop circles and Alien visitors. We released the solution at the peak of attention: A 2:30min video showing a group of young drivers creating the symbol with 3 agile BMW 1 Series. At the end they invite the viewers to join a national BMW driving event series and experience the car themselves. A call which thousands of them followed.