CROP CIRCLES

TitleCROP CIRCLES
BrandBMW CHINA
Product / ServiceBMW 1 SERIES
CategoryD01. Integrated Digital Campaign
EntrantINTERONE CHINA Beijing, CHINA
Entrant Company:INTERONE CHINA Beijing, CHINA
Advertising/Web Design Agency:INTERONE CHINA Beijing, CHINA

Credits

Name Company Position
Maik Lutze Interone China Executive Creative Director
Michael Dralle Interone China Creative Director
Ferdinand Weinrother Interone China Concept
Nikolas Kittner Interone China Concept
Even Zhang Interone China Art Director
Kenan Song Interone China Designer
Yanan Sun Interone China Copy Writer
Philipp Cerny Interone China Associate Creative Director
Kathrin Güthoff Interone China Executive Creative Director
Virginia Zhi Interone China Junior Art Director
Baggio Song Interone China Strategic Planning Director
Nicole Wu Interone China Account Manager
Juliana Chung Interone China Agency Producer
Kjell Kunde Tribe United Producer
Marco Kalantari Tribe United Director
Sui Dan Hylink Business Director
Sonic Tang Hylink Content Manager
Yang Lei Hylink Account Manager
Janet Zhu Interone China Account Director

Brief Explanation

An unbranded viral campaign in which we staged the discovery of a mysterious 2km wide perfectly symmetrical symbol in a Chinese desert. We seeded footage of this discovery to Chinese social networks, initiating a passionate speculation about its origin, surrounding crop circles and Alien visitors. We released the solution at the peak of attention: A 2:30min video showing a group of young drivers creating the symbol with 3 agile BMW 1 Series. At the end they invite the viewers to join a national BMW driving event series and experience the car themselves. A call which thousands of them followed.

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