| Title | CROP CIRCLES |
| Brand | BMW CHINA |
| Product / Service | BMW 1 SERIES |
| Category | C01. Viral Video |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Maik Lutze | Interone China | Executive Creative Director |
| Michael Dralle | Interone China | Creative Director |
| Ferdinand Weinrother | Interone China | Concept |
| Nikolas Kittner | Interone China | Concept |
| Even Zhang | Interone China | Art Director |
| Kenan Song | Interone China | Designer |
| Yanan Sun | Interone China | Copy Writer |
| Philipp Cerny | Interone China | Associate Creative Director |
| Kathrin Güthoff | Interone China | Executive Creative Director |
| Virginia Zhi | Interone China | Junior Art Director |
| Baggio Song | Interone China | Strategic Planning Director |
| Nicole Wu | Interone China | Account Manager |
| Juliana Chung | Interone China | Agency Producer |
| Kjell Kunde | Tribe United | Producer |
| Marco Kalantari | Tribe United | Director |
| Sui Dan | Hylink | Business Director |
| Sonic Tang | Hylink | Content Manager |
| Yang Lei | Hylink | Account Manager |
| Janet Zhu | Interone China | Account Director |
This viral shows a group of young talented drivers creating a huge symmetrical symbol in a North-Western Chinese desert. Their accurate tools for creation are 3 rear wheel-driven BMW 1 Series cars. The video was the branded solution to an unbranded viral campaign. We had seeded short videos and pictures of an 'accidental' discovery of this mysterious symbol to social networks. They made millions of people believe in proof of extraterrestrial visitors and sparked lively discussions. All videos were created purely for the digital promotion of a BMW driving event in order to let prospects experience the car.