| Title | THE INCIDENT |
| Brand | BMW CHINA |
| Product / Service | BMW X5M AND X6M |
| Category | C01. Viral Video |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Maik Lutze | Interone China | Executive Creative Director |
| Michael Dralle | Interone China | Creative Director |
| Nikolas Kittner | Interone China | Concept |
| Andreas Sundgren | Interone China | Associate Creative Director |
| Arthur Li | Interone China | Senior Art Director |
| Yanan Sun | Interone China | Senior Copy Writer |
| Oscar Zhang | Interone China | Screen Designer |
| Jacob Wei | Interone China | Screen Designer |
| Niko Tziopanos | Weareflink | Director |
| Andreas Lampe | Weareflink | Executive Producer |
| Hans Dornseif | Contra | Executive Producer |
| Roman Jakobi | Weareflink | Cinematographer |
| Muriel Dornseif | Contra | Producer |
| Karsten Müller | Weareflink | Producer |
| Eric Yang | Interone China | Business Director |
| Michelle Luan | Interone China | Account Manager |
An action-style 4:30min short film: A military transport plane is about to crash in the middle of nowhere over China. To save the plane, 3 crew members get into the cargo, 3 BMW X models, and drop out into the night. They parachute down and find a old abandoned air field. Racing against the time and across open fields, they reach the dark runway just in time. At full speed they light up the runway to safely guide down the plane. The video invites viewers to the live action-event introduction of the new BMW X5M and X6M.