THE INCIDENT

TitleTHE INCIDENT
BrandBMW CHINA
Product / ServiceBMW X5M AND X6M
CategoryA03. Cars & Automotive
EntrantINTERONE CHINA Beijing, CHINA
Entrant Company:INTERONE CHINA Beijing, CHINA
Advertising/Web Design Agency:INTERONE CHINA Beijing, CHINA

Credits

Name Company Position
Maik Lutze Interone China Executive Creative Director
Michael Dralle Interone China Creative Director
Nikolas Kittner Interone China Concept
Andreas Sundgren Interone China Associate Creative Director
Arthur Li Interone China Senior Art Director
Yanan Sun Interone China Senior Copy Writer
Oscar Zhang Interone China Screen Designer
Jacob Wei Interone China Screen Designer
Niko Tziopanos Weareflink Director
Andreas Lampe Weareflink Executive Producer
Hans Dornseif Contra Executive Producer
Roman Jakobi Weareflink Cinematographer
Muriel Dornseif Contra Producer
Karsten Müller Weareflink Producer
Eric Yang Interone China Business Director
Michelle Luan Interone China Account Manager

Brief Explanation

An action-style 4:30min short film: A military transport plane is about to crash in the middle of nowhere over China. To save the plane, 3 crew members get into the cargo, 3 BMW X models, and drop out into the night. They parachute down and find a old abandoned air field. Racing against the time and across open fields, they reach the dark runway just in time. At full speed they use their headlights and light up the runway to safely guide down the plane at the very last minute.

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