EURO 2012 MAKE A PLEDGE

TitleEURO 2012 MAKE A PLEDGE
BrandHYUNDAI
Product / ServiceHYUNDAI
CategoryC04. Community Applications
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising/Web Design Agency:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Steve Il-Soo Jun Innocean Worldwide Executive Creative Director
Chul Hwan Kim Hyundai Motor Company Head Of Hyundai Motor’s Overseas Marketing Group
Woojune Cha Hyundai Motor Company Deputy General Manager Of Hyundai Motor’s Overseas Marketing Group
Jason Cho Innocean Worldwide Creative Director
Yong Kim Hyundai Motor Company Deputy General Manager Of Hyundai Motor’s Overseas Marketing Group
Yeshin Noh Hyundai Motor Company Manager Of Hyundai Motor’s Overseas Marketing Group
Hyejin Kim Innocean Worldwide Ae
Seonyoung Kwon Innocean Worldwide Ae
Gwansoo Kim Hyundai Motor Company Assistant Manager Of Hyundai Motor’s Overseas Marketing Group
Seungkyu Lee Hyundai Motor Company Executive Of Hyundai Motor’s Overseas Marketing Group
Brendan Millar Flok Pte Ltd Producer/Operations Director
Alastair Cotterill Facebook Planner/Global Strategist
Namita Mehra Facebook Planner/Global Strategist
Stephen Chun Facebook Planner/Sales Director
Thimah Hameed Flok Pte Ltd Producer/Social Director
Yalena Razis Flok Pte Ltd Producer/Social Director

Brief Explanation

As an official sponsor of Euro 2012, Hyundai Motor Company ignited football fans to pledge for their country, with 5 famous sponsored football players leading the way. Iker Casillas pledged to give away his goalkeeper gloves to one lucky Hyundai fan if Spain won. Hyundai also pledged to donate EUR 1 for each pledge to a youth football organization, Street Football World. Football fans had an exciting chance to share their pledges with friends, engage with football stars, and compete with other countries. As a result, Casillas fulfilled his pledge as promised, and Hyundai will donate EUR 250k soon.

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