| Title | GENESIS COUPE VS. AN ARROW |
| Brand | HYUNDAI |
| Product / Service | HYUNDAI GENESIS COUPE |
| Category | C01. Viral Video |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Steve Il-Soo Jun | Innocean Worldwide | Vice President |
| Hyun Woong Kim | Innocean Worldwide | Group Account Director |
| Sung Han Kim | Innocean Worldwide | Account Director |
| Hanjin Kim | Innocean Worldwide | Account Manager |
| Hee Sun Park | Innocean Worldwide | Account Executive |
| Soong-Se Park | Synchro-G | Art Director |
With its launch of a face-lifted Genesis Coupe, Hyundai has constructed its own challenge to create a buzz among people online. To emphasize its high-speed and upgraded performance, Hyundai sought for something that is absolutely fast in consumer's mind: Arrow. Can a car possibily go faster than an arrow? For hours of demonstrations, a Genesis coupe touches the finish line faster than the arrow and ends with several drift turns to draw people's attention on its performance. To shoot this film, a camera was attached to another Genesis Coupe to follow the speed of both a car and an arrow.