Title | CAR PARTS FOR THE WORLD |
Brand | HYUNDAI |
Product / Service | HYUNDAI |
Category | C01. Viral Video |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising/Web Design Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Steve Jun | Innocean Worldwide | Chief Creative Officer |
Jason Cho | Innocean Worldwide | Executive Creative Director |
Mike Matheison | Cake | Creative Director |
Wooseok Choi | Innocean Worldwide | Account Supervisor |
Min-Suk Kim | Innocean Worldwide | Account Supervisor |
June Cha | Hyundai | Advertiser's Supervisor |
Colin O'toole | Cake | Director |
In 2011, Hyundai announced its new brand slogan, “New Thinking, New Possibilities.” In an effort to bring the new philosophy to life, we took advantage of the new iX35, the company’s leading SUV brand, returning from an extreme cold weather test drive which was heading to the junkyard. Instead we decided to use its parts to make a difference. We used elements of the vehicle and came up with an idea to share some warmth with the community. The heated seats and the rear side windshield was installed to the existing bus shelter.