CAR PARTS FOR THE WORLD

TitleCAR PARTS FOR THE WORLD
BrandHYUNDAI
Product / ServiceHYUNDAI
CategoryC01. Viral Video
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising/Web Design Agency:INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Steve Jun Innocean Worldwide Chief Creative Officer
Jason Cho Innocean Worldwide Executive Creative Director
Mike Matheison Cake Creative Director
Wooseok Choi Innocean Worldwide Account Supervisor
Min-Suk Kim Innocean Worldwide Account Supervisor
June Cha Hyundai Advertiser's Supervisor
Colin O'toole Cake Director

Brief Explanation

In 2011, Hyundai announced its new brand slogan, “New Thinking, New Possibilities.” In an effort to bring the new philosophy to life, we took advantage of the new iX35, the company’s leading SUV brand, returning from an extreme cold weather test drive which was heading to the junkyard. Instead we decided to use its parts to make a difference. We used elements of the vehicle and came up with an idea to share some warmth with the community. The heated seats and the rear side windshield was installed to the existing bus shelter.

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