| Title | MISSION: IMPOSSIBLE GHOST PROTOCOL |
| Brand | UNITED INTERNATIONAL PICTURES |
| Product / Service | MISSION IMPOSSIBLE 4 |
| Category | C04. Community Applications |
| Entrant | ARACHNID Petaling Jaya, MALAYSIA |
| Entrant Company: | ARACHNID Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | ARACHNID Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Chin Weng Keong | Arachnid | Creative Director |
| David Soo | Arachnid | General Manager |
| Kelvin Wong | Arachnid | Associate Creative Director |
| Jesrina Arshad | Mindshare Malaysia | Digital Manager |
| Leow Yuet Mee | Arachnid | Senior Strategy Planner |
| Chin Sue Lynn | Arachnid | Account Manager |
| Marcel Wessling | Arachnid | Creative Head |
| Carmen Tham | Mindshare Malaysia | Digital Executive |
| Terence Tang | Arachnid | Copywriter |
| Ng Yau Yih | Arachnid | Art Director |
| Elian Woo | Arachnid | Designer |
| Gensy Chong | Arachnid | Lead Web Developer |
To promote Mission:Impossible-Ghost Protocol (the fourth instalment of a waning movie franchise), we challenged Malaysians to a unique Facebook espionage mission that defies conventional social applications. Instead of encouraging online activity, players had to go incognito - solving movie-inspired puzzles and leaving only a trail of wall postings crafted to trigger intrigue and gossip amongst friends. Within three weeks, the app was installed 2,194 times, gained 122,056 impressions and garnered over 20,000 new fans for The United International Pictures Facebook page. The movie grossed over RM12 million – the fifth highest opening weekend box office ever in Malaysia.