IVIS DO

TitleIVIS DO
BrandCANON MARKETING JAPAN
Product / ServiceIVIS
CategoryA04. Other Consumer Products
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Kentaro Masamura Hakuhodo Creative Director/ planner / copywriter
Hiroshi Nakagawa Hakuhodo Agency Producer
Akira Shimada Armz Inc. Producer
Waki Rokutan - Movie Director
Daisuke Kuroda - Cinematographer
Seigen Tokuzawa - Sound Designer
Kazuo Soma - Art Director/ designer
Toshiyuki Nagashima Metaphor Technical Director
Kazuhiro Terashima/Yoshihiro Toda Metaphor Flash Developer
Yuichiro Fujishiro/Hiroyuki Onishi Hakuhodo Account Planner

Brief Explanation

By using Judo as an amusing metaphor, this website introduces the functions of the video camera, iVIS, through a friendlier, accessible presentation. The Judo judge evaluates the father's handling of various video camera techniques as he passionately attempts to capture the best moments of his precious daughter on film. Viewers relate to his situation while learning how to use the camera. The judge pronounces the score for each technique the father successfully achieves either as "Waza Ari!" "Ippon!" or "Fantasista!". The story takes place in a Judo Dojo where shoes aren't allowed, hence the characters are all bare footed.

Links

URL