Brief Explanation

This educational website on age-related macular degeneration (AMD) was created with the aims of providing basic information about AMD, promoting self-check, and introducing specialized institutions where potential patients could consult a specialist. An integrated campaign focusing on the symptoms and risks of AMD using TV commercials, newspaper flyers, posters, and transportation advertisements was conducted with this website serving as a launch-pad to encourage people to seek diagnosis and treatment. In consideration of the underlying disease factors, such as old age and eye disease, the website is carefully designed with respect to character size, color, background color, etc.