NATIONAL LIBRARY BOARD

ClientNATIONAL LIBRARY BOARD
ProductNATIONAL LIBRARY BOARD
EntrantLEO BURNETT GROUP SINGAPORE, SINGAPORE
Type of EntryDesign: Corporate or Brand Itendity
CategoryA02. Posters
TitleNATIONAL LIBRARY BOARD
Product/ServiceNATIONAL LIBRARY BOARD
Entrant Company:LEO BURNETT GROUP SINGAPORE, SINGAPORE
Design/Advertising Agency:LEO BURNETT GROUP SINGAPORE, SINGAPORE

Brief Explanation

From video games to social media, we have more entertainment options today than we did just 10 years ago. And because of this, we wanted to remind people about the simple romance of reading, which lets our minds create a world based entirely on our own imagination (something only books can do).

The Brief

With the number of visitors decreasing drastically, the National Library Board wanted to create a series of posters that encourage Singaporeans (especially primary and secondary school students) to read more by visiting its public libraries.

How the final design was conceived

We invoked a sense of nostalgia by using the classics we all know and love. For many, these are the first books they read and through this campaign, we’ll make sure it won’t be the last.

Indication of how successful the outcome was in the market

The posters were only placed in public libraries and schools early this year, so it's still too soon to determine overall results. However, the schools and libraries are already asking for more copies of the posters, making it a first step in the right direction.

Credits

Name Company Position
Chris Chiu Leo Burnett Group Singapore Group Executive Creative Director
Katherine Khor Leo Burnett Group Singapore Senior Art Director
Henry Soon Leo Burnett Group Singapore Art Director
Jae Soh Leo Burnett Group Singapore Associate Creative Director
Colin Koh Leo Burnett Group Singapore Writer
Eunice Wang Leo Burnett Group Singapore Account Director
Goh Mei Yi Leo Burnett Group Singapore Project Manager
Iggi Ng Nemesis Pictures Photographer/Studio Company
Yip Choon Fai - Illustrator
Adrel Law Miracle Factory Retouching Agency Producer
Ann Miracle Factory Retoucher
Andy Teo Leo Burnett Group Singapore Fa Artist
Christina Yeo Leo Burnett Group Singapore Fa Artist