YOKOHAMA DENA BAYSTARS

ClientYOKOHAMA DENA BAYSTARS
ProductYOKOHAMA DENA BAYSTARS BASEBALL CLUB
EntrantTUGBOAT Tokyo, JAPAN
Type of EntryDesign: Corporate or Brand Itendity
CategoryA01. Corporate Identity Schemes
TitleYOKOHAMA DENA BAYSTARS
Product/ServiceYOKOHAMA DENA BAYSTARS BASEBALL CLUB
Entrant Company:TUGBOAT Tokyo, JAPAN
Design/Advertising Agency:TUGBOAT Tokyo, JAPAN
2nd Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

Challenge was the succession and innovation of the team spirit.

The Brief

The major Japanese professional baseball team from Yokohama. There has been a change of ownership for Yokohama Baystars this season.

How the final design was conceived

Rebranding the team under new owner, the logo was designed to re-symbolize the blue star which has been loved by the fans for long time. The home uniform was designed to resemble the classic uniform worn when the team became the champion in 1998.The away uniform was designed with dark blue to give dignity at away match. The away cap was designed with a star, the promise of the team to be the brightest star in the league.

Indication of how successful the outcome was in the market

From the Blogs, SNSs and tweets responses at the time of new logo & uniform launch, fans love it.

Credits

Name Company Position
Yasumichi Oka Tugboat Creative Director
Kengo Kato Tugboat Art Director
Jun Goto Tugboat Designer
Toru Imai Tugboat Designer