GET MEDALS!

ClientJAPAN SPORTS ASSOCIATION
ProductJAPAN SPORTS ASSOCIATION OFFICIAL LICENSE
EntrantDENTSU Tokyo, JAPAN
Type of EntryDesign: Corporate or Brand Itendity
CategoryA01. Corporate Identity Schemes
TitleGET MEDALS!
Product/ServiceJAPAN SPORTS ASSOCIATION OFFICIAL LICENSE
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

My challenge was to convert paperwork into process like playing sports. 

The Brief

The objection was to enhance the brand value of trainer license. The Japan Sports Association is the biggest organization of sport trainers with 370,000 members in Japan, and their interests to get license have been reducing lately.

How the final design was conceived

As first approach, I designed logo which trainer can be proud of being a member of Japan national team. As second approach, I designed 63 types of pictogram for each license and used them as license medals. Medals are printed on the lower right of a card and qualification of trainer is showed by type and number of medals. These medals appear on the communication site for sports trainers.

Indication of how successful the outcome was in the market

I made success of changing qualification acquisition into fascinating one. And the rate of qualification acquisition is increased after this challenge is started. These designed medals became the collective items for trainers and affected their motivation to get more licenses.

Credits

Name Company Position
Yoshinaka Ono Dentsu Inc. Art Director/Designer
Hideya Kuramoto Dentsu Tec Inc. Designer