| Title | PASSIVE SMOKING |
| Brand | CANCER PATIENTS AID ASSOCIATION |
| Product / Service | CANCER PATIENTS AID ASSOCIATION |
| Category | A02. Posters |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company: | DDB MUDRA GROUP Mumbai, INDIA |
| Design/Advertising Agency: | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Sonal Dabral | DDB Mudra Group | Chief Operating Officer |
| Vipul Thakkar | DDB Mudra Group | Executive Creative Director |
| Deepak Singh | DDB Mudra Group | Group Creative Director |
| Aneesh Kumar | DDB Mudra Group | Art Director |
| Vipul Thakkar | DDB Mudra Group | Copywriter |
| Aneesh Kumar | DDB Mudra Group | Illustrator |
The brief was to inform people the danger of second hand smoking.
The client wanted to inform the public of the dangers of second hand smoking. The communication had break and be informative at the same time.
The campaign uses a unique art style to illustrate how exactly second hand smoke wreaks havoc to the unwary individual through proximity to a smoker.
With this information, more people vehemently started objecting to people smoking in public areas, where the ads went up. Smokers also made a conscious effort to curb the habit recognising the danger to their loved ones.