COLOR MIXING SERVICE

TitleCOLOR MIXING SERVICE
BrandSHANGHAI ENJOY-COLOR CHEMICAL
Product / ServiceCOLOR MIXING SERVICE
CategoryA02. Posters
EntrantDRAFTFCB CHINA Shanghai, CHINA
Entrant Company:DRAFTFCB CHINA Shanghai, CHINA
Design/Advertising Agency:DRAFTFCB CHINA Shanghai, CHINA

Credits

Name Company Position
Eddie Wong DraftFCB National Executive Creative Director
Marc Wang DraftFCB Creative Director
Joy Tang DraftFCB Copywriter
Jun Zhou DraftFCB Art Director
Gary Li DraftFCB Art Director
Lucky Guo DraftFCB Art Director
Yi En Wang DraftFCB Photographer
Hai Bo Huang DraftFCB Photographer
Hester Lim DraftFCB Creative Services Director
Ken Wang DraftFCB Traffic

Brief Explanation

“SHANGHAI ENJOY COLOR” NEED TO INSPIRE CONSUMERS WITH COLORS AND NOT JUST OFFERING A COLOR-MIXING SERVICE.

The Brief

“SHANGHAI ENJOY COLOR” IS PRIMARILY A RETAILER OF PROFESSIONAL COLOR-MIXING MACHINES. AT THE SAME TIME, IT ALSO OFFERS PROFESSIONAL COLOR-MIXING SERVICE FOR CONSUMERS. IT NEED TOP-OF-MIND RECALL FOR THIS SERVICE THAT IT'S OFFERING.

How the final design was conceived

BREAKTHROUGH EXECUTIONS ARE USED TO DISRUPT TRADITIONAL POSTERS BY SHOWING CONSUMER HOW 2 DIFFERENT COLORS WHEN INTERSECTED CAN FORM ANOTHER COLOR-ROOM OF INSPIRATION.

Indication of how successful the outcome was in the market

AWARENESS INCREASED BY 40%. BUSINESS INCREASED BY 25%.