Brief Explanation

In India, women love to flaunt beautiful, long, black hair, as it's the epitome of Indian beauty. And generation after generation, Indian women have been passing on the secret to nurturing beautiful hair - coconut oil. In a cluttered market of hair oil Parachute Advansed wanted to bring its philosophy 'Khubsoorat Hai Badhna' (Growing is beautiful) to life.

The Brief

To establish Parachute Advansed as one of India's top hair oil brands.

How the final design was conceived

In India long hair is associated with beauty and a human hair grows up to two centimeters every month. Therefore with each passing day you get more beautiful. And what says it better than a year calendar, where the product benefit is highlighted month after month. Borrowing from a rich and vibrant Indian art, we made four calendars. In these we showed women from across the four corners of India.

Indication of how successful the outcome was in the market

We managed to form an unbreakable bond with our consumer. All four editions of the calendar have gone in for the second print run owing to the overwhelming requests from our consumers.