| Title | BLOOD CAN DO MORE |
| Brand | SHANGHAI BLOOD ADMINISTRATION OFFICE |
| Product / Service | SHANGHAI BLOOD ADMINISTRATION OFFICE |
| Category | A02. Posters |
| Entrant | McCANN HEALTHCARE CHINA Shanghai , CHINA |
| Entrant Company: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Design/Advertising Agency: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Kevin Lee | McCann Humancare China | Ecd |
| Joanne Wang | McCann Humancare China | Gm |
| Band Bai | McCann Humancare China | Cd |
| Anmy Chen | McCann Humancare China | Acd |
| Kevin Ni | McCann Humancare China | Sad |
| Davis Wu | McCann Humancare China | Sad |
| Jason Lu | McCann Humancare China | Sad |
| Yihong Cao | McCann Humancare China | Scw |
| Juicy Huang | McCann Humancare China | Ae |
| Cynthia Lu | McCann Humancare China | Csm |
We discussed how to increase blood donation for a long time, but how do we really motivate people to take action?
Shanghai, China's medical center is in short supply of blood. So the Shanghai Blood Administration Office decided to encourage citizens to join in the blood donation.
We created a totally new concept: touch people deep in the heart, by explaining to them the deeper meaning behind donating blood. Blood, means more than saving lives
The total blood donations reached 121200ml.