Title | PRANIC HEALING LOGO |
Brand | PRANIC HEALING |
Product / Service | HEALTH AND WELLNESS |
Category | A01. Corporate Identity Schemes |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Design/Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin Mangada | TBWA\Santiago Mangada Puno | Chief Creative Officer |
Manuel Villafania | Tequila Manila | Creative Director |
Bryan Siy | TBWA\Santiago Mangada Puno | Creative Director |
Nolan Fabular | TBWA\Santiago Mangada Puno | Art Director |
Since not many people are familiar with Pranic Healing, our challenge was to design a logo that explained itself and was easy to recall.
The task was to create a logo identity for Pranic Healing, a form of no-touch energy medicine that utilizes life energy to balance, harmonize and transform the body.
The resulting logo is a healing icon – using elements that are illustrative of the actual healing process. The hands are poised the same way during the healing, facing the viewer and forming a negative space of a human body in its center.
The typeface, colors and elements used create an identity that is simple enough yet elegant; it stood out in a sea of the usual highly abstract symbols in this category.