| Title | BRIGHT HALLS LOGO |
| Brand | BRIGHT HALLS CHILDREN'S FOUNDATION |
| Product / Service | CHILDREN'S FOUNDATION |
| Category | A01. Corporate Identity Schemes |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Design/Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | TBWA\Santiago Mangada Puno | Chief Creative Officer\copyeriter |
| Manuel Villafania | Tequila Manila | Creative Director |
| Bryan Siy | TBWA\Santiago Mangada Puno | Creative Director |
| Nolan Fabular | Tequila Manila | Art Director |
The challenge was to design Brighthall's logo to be reflective of the brand personality - warm, cheerful, uplifting.
Brighthalls is a children’s foundation built on the simple dream of providing orphaned children a home brightly lit with love, safety and care.
Their name, written in an original typeface, was laid-out to form a happy child - an image that soundly expressed the client’s vision. The design is also rendered in two variations, a boy and a girl, to represent the foundation’s dedication to care for all orphaned children.
True to its name, Brighthalls’ logo design lit up and stood out, making the foundation more visible and attractive in its category.