ANGRY WOMEN

TitleANGRY WOMEN
BrandMEGA LIFESCIENCES
Product / ServiceGOFEN / PHARMACEUTICALS
CategoryA02. Posters
EntrantGREY KUALA LUMPUR, MALAYSIA
Entrant Company:GREY KUALA LUMPUR, MALAYSIA
Design/Advertising Agency:GREY KUALA LUMPUR, MALAYSIA

Credits

Name Company Position
David Sin Grey Group Kuala Lumpur Group Executive Creative Director
Wendy Chiu Grey Group Kuala Lumpur Art Director
How Kiat Yee Grey Group Kuala Lumpur Art Director
Loo Kok Seng Grey Group Kuala Lumpur Art Director
Alex Wong Grey Group Kuala Lumpur Copywriter
Tim Mellors Grey Group Kuala Lumpur Copywriter
Wendy Chiu Grey Group Kuala Lumpur Designer
Yong Jow Liie Grey Group Kuala Lumpur Designer
Camelia Yong Grey Group Kuala Lumpur Designer
Lim Sok Lin Studio Dl Photographer
Simon Ong Studio Dl Photographer
Billie How Studio Dl Photographer

Brief Explanation

The main challenge was the composition of the face. Forming the faces of angry women took many weeks of experimenting to get the right mood and detail. We gathered many everyday objects of office, kitchen and bathroom to do this.

The Brief

To create awareness amongst women that they can take Gofen to relieve period pains.

How the final design was conceived

Through many weeks of crafting and forming the portraits, we first composed the angry faces on a large sheet of cardboard laid down on the floor. We then put the faces together piece by piece. After that, we enhanced it digitally to bring out the details of the objects.

Indication of how successful the outcome was in the market

The results are still being tabulated as this is a new campaign that was recently launched.