MICROSOFT'S EXTRAORIDINARY CONVERSATIONS

ClientMICROSOFT
ProductSYDNEY
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Type of EntryDesign: Corporate or Brand Itendity
CategoryA02. Posters
TitleMICROSOFT'S EXTRAORIDINARY CONVERSATIONS
Product/ServiceSYDNEY
Entrant Company:LANDOR ASSOCIATES Sydney, AUSTRALIA
Design/Advertising Agency:LANDOR ASSOCIATES Sydney, AUSTRALIA

Brief Explanation

Landor's objectives were to build awareness of the program across all Microsoft Australia business groups, and to engage people to start thinking differently about everything they do. While straightforward, the organisation undertakes a number of concurrent initiatives so Landor had to ensure the campaign would cut through and promote conversation.

The Brief

Microsoft Australia wanted promote their new internal mantra and tohelp drive engagement. 'Do the Extraordinary' would push all Microsoft Australia employees to do the things, little or large, that would help ensure they always surprise, delight and exceed expectations.

How the final design was conceived

Siloes don't work when it comes to an open approach to ideas generation. They limit, they stifle, they contain fresh thinking. Microsoft Australia wanted to encourage it's team to have the extraordinary conversations that lead to dynamic, energetic and diverse ideas. Using speech bubbles as a visual icon we created dozens of different examples produced with diverse and often bizarre materials and items. The key message in each case was making a clever reference to the subject of both the bubble itself and the idea of over coming the barriers to conversation and within that doing the extraordinary.

Indication of how successful the outcome was in the market

Due to the nature of the project there are no tangible business results, however there have been significant increases in understanding and engagement with the program across the organisation, from CEO to PA level. Company wide, Microsoft looks forward to the next stage on their extraordinary journey.

Credits

Name Company Position
Mike Staniford Landor Associates Executive Creative Director
Nichola Dearn Landor Associatesl Creative Director
Matt Morgan Landor Associates Senior Designer
Sarita Walsh Landor Associates Designer