Title | WICKED CONVERSATIONS |
Brand | WICKED CONVERSATIONS / SM STORE / MARVEL GROUP OF COMPANIES |
Product / Service | CLOTHING |
Category | A01. Corporate Identity Schemes |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out Of The Box | Chief Creative Officer |
Guneet Pandya | Out Of The Box | Creative Director |
Sabu Paul | Out Of The Box | Creative Director |
Heena Sayal | Out Of The Box | Designer |
Viral Pandya | Out Of The Box | Art Director |
Vaibhav Pandey | Out Of The Box | Writer |
Viral Pandya | Out Of The Box | Writer |
Ajay Yadav | Out Of The Box | Typographer |
Sunil Singh | Out Of The Box | Digital Artist |
To attract teenagers and the youth.
SM Store, a retailer corporation, wanted to launch a fashion apparel brand. The brief was to create a brand identity, starting with a name and the logo.
We created a logo for the youth who are brash, confident, rebellious, and in your face. To attract them, we needed to speak their language – gossipy, cheeky, and flirtatious.
With the name Wicked Conversations, written inside a speech blurb with the devil’s tail, the logo captures the image we want to project.