PARENT

ClientPARENT / MOTHER'S PRIDE
ProductBABYSITTING SERVICE
EntrantOUT OF THE BOX New Delhi, INDIA
Type of EntryDesign: Corporate or Brand Itendity
CategoryA01. Corporate Identity Schemes
TitlePARENT
Product/ServiceBABYSITTING SERVICE
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA

Brief Explanation

The challenge was to communicate the fact that Mother's Pride truly understands children and their needs, and hence they have the expertise to launch this service.

The Brief

Mother’s Pride, India’s most loved pre-school, has more than 25000 children. With most of them having both working parents, the school wanted to launch a service that provides experienced, well-trained babysitters who can be the perfect substitutes for parents in their absence. The brief was to create a name and the logo for the service.

How the final design was conceived

We came to the conclusion that nobody can take the place of parents. With the name ‘Parent’, along with the highlighted word ‘rent’, the message we wanted to communicate was absolutely clear – parent like babysitters available 24/7.

Indication of how successful the outcome was in the market

People quickly responded to the service. With hundreds of phone calls every day, it seems that people were waiting for something like this to start.

Credits

Name Company Position
Viral Pandya Out Of The Box Chief Creative Officer
Guneet Pandya Out Of The Box Creative Director
Sabu Paul Out Of The Box Creative Director
Viral Pandya Out Of The Box Art Director
Viral Pandya Out Of The Box Designer
Vaibhav Pandey Out Of The Box Writer
Viral Pandya Out Of The Box Writer
Ajay Yadav Out Of The Box Typographer
Sunil Singh Out Of The Box Digital Artist