PLAY - INSPIRED BY MUSIC

ClientAGDA
ProductPOSTER COMPETITION
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Type of EntryDesign: Corporate or Brand Itendity
CategoryA02. Posters
TitlePLAY - INSPIRED BY MUSIC
Product/ServicePOSTER COMPETITION
Entrant Company:LANDOR ASSOCIATES Sydney, AUSTRALIA
Design/Advertising Agency:LANDOR ASSOCIATES Sydney, AUSTRALIA

Brief Explanation

To create an impactful, intelligent expression of music.

The Brief

Every year AGDA holds a national poster competition. This year the theme was Inspired By Music.

How the final design was conceived

The idea of ‘play’ and the expressive nature of music, together. By ‘playing’ with the humble guitar string we found it created some inspiring and expressive shapes. The natural tension and curve of guitar strings ended up determining the unique type style. We assembled the work on a grey felt pin board to reflect the surface of a guitar amp stack.

Indication of how successful the outcome was in the market

The poster was shortlisted for the AGDA poster annual.

Credits

Name Company Position
Mike Staniford Landor Associates Executive Creative Director
Nichola Dearn Landor Associates Creative Director
Ben Chandler Landor Associates Design Director
Matt Morgan Landor Associates Senior Designer