MAGIC

Gold Spike

The Flash Player is required to view this content.

ClientMENICON
ProductMAGIC 1DAY MENICON FLAT PACK
EntrantDENTSU Tokyo, JAPAN
Type of EntryDesign: Corporate or Brand Itendity
CategoryA01. Corporate Identity Schemes
TitleMAGIC
Product/ServiceMAGIC 1DAY MENICON FLAT PACK
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

Magic is an all-new 1mm thin contact lens flat pack. The catchphrase “New Dawn”” was created from the unique package design where each lens pops up. The campaign helped convey the company’s development ingenuity.

The Brief

Launch Campaign for New Daily Disposable Contact Lens.

How the final design was conceived

Created a buzz through exposure in various media, including Facebook, Twitter and overseas news outlets. The company will likely expand operations overseas and increase the number of stores where its products are sold.

Indication of how successful the outcome was in the market

A contact lens pops up from a 1mm-thin contact lens flat pack. Features of this innovative new product were used to design the logo and main catchphrase. Our campaign helped convey the company’s development ingenuity.

Credits

Name Company Position
Morihiro Harano Party Inc. Creative Director
Haruko Tsutsui Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Art Director
Toshimitsu Tanaka Katachi Co.,ltd. Designer
Ayano Higa Katachi Co.,ltd. Designer
Koji Wada Dentsu Inc. Agency Producer
Tetsuji Nose Drill Inc. Agency Producer
Dai Sakashita Dentsu Inc. Account Executive
Takeshi Arimoto Style Printing Printing Director