Brief Explanation

Our calendar concept focused on 'books' as the key to elevating spirits and re-energizing Japan.Books offer a broad diversity of content to inspire,encourage,move and nourish the heart.In Japan,which is a giant on the global publishing stage,books also are symbolic of our rich culture. In this calendar,every month introduces a different book that holds a 'seed of inspiration' to spark the reader with renewed energy and determination.And at the end of each month,the complecated page can be reborn as a book cover complete with a bookmark.

The Brief

This calendar was produced as a corporate self-promotion tool for distribution to our clients. For Japan,2011 was a year that had the entire nation hanging its head in despair in the face of the continuing global recession,a major earthquake,nuclear disaster and growing distrust in our government.The 2012 calendar aims to raise spirits and eyes to better tomorrow.

How the final design was conceived

The calendar is printed on 'eco-friendly kanbatsu'paper the wood from forest thinning which is treated as waste. The book covers can be used,not only with the books introduced in the calendar,but also the books you've read.Just fold to fit and you can wrap your favorite books in a stylish book cover. Mainly selected from traditional colors of Japan,the colors for each month were chosen to match the tone of the introducedbooks. Everything from the holiday icons to the accents inspired by the introduced books has been carefully designed.

Indication of how successful the outcome was in the market

The calendar contributed to improve the image of our brand. It won the bronze prize of ADFEST 2012(The 15th Asia Pacific Advertising Festival) DESIGN LOTUS. It was accepted for An exhibition of calendars under the auspices of JFPI(Japan Federation of Printing Industries).