TYRE TRACKS

ClientYATRA ONLINE PRIVATE
ProductYATRA.COM
EntrantTBWA\INDIA Mumbai, INDIA
Type of EntryDesign: Corporate or Brand Itendity
CategoryA02. Posters
TitleTYRE TRACKS
Product/ServiceYATRA.COM
Entrant Company:TBWA\INDIA Mumbai, INDIA
Design/Advertising Agency:TBWA\INDIA Mumbai, INDIA

Brief Explanation

What's out of sight is out of mind. The challenge is to remind yatra customers that Yatra.com is not only meant for air travel bookings but also comes with road travel packages. So that they can consider yatra.com when they plan their weekend getaways and other road trips across the country.

The Brief

As one of the leading players in the online air-travel booking services market, Yatra.com has now forayed into road-travel with bus/ car rentals and packages. The client wanted to announce that the most trusted airline travel brand in India is now also a one-stop-shop for road travel related services.

How the final design was conceived

In India, Yatra.com is almost synonymous with all air travel-related services. We took cues from air travel to design this poster, with hundreds of airplane icons uniting to create impactful marks of tyre tracks. The message was clear that Yatra.com now deals with road travel packages also.

Indication of how successful the outcome was in the market

Within a short span of time, road travel related enquiries and bookings increased adding to Yatra.com's volume of over 10,000 tickets and 600 bookings a day.

Credits

Name Company Position
Rahul Sengupta TBWA\India National Creative Director
Rishi Chanana TBWA\India Creative Director
Rishi Chanana TBWA\India Art Director
Rishi Chanana TBWA\India Designer
Rishi Chanana TBWA\India Illustrator
Rishi Chanana TBWA\India Copywriter
Shagun Seda TBWA\India Copywriter