DARTH VADER

ClientBUZZZ ENTERTAINMENT
ProductBUZZZ CORNER
EntrantTBWA\INDIA Mumbai, INDIA
Type of EntryDesign: Corporate or Brand Itendity
CategoryA02. Posters
TitleDARTH VADER
Product/ServiceBUZZZ CORNER
Entrant Company:TBWA\INDIA Mumbai, INDIA
Design/Advertising Agency:TBWA\INDIA Mumbai, INDIA

Brief Explanation

Amongst the thousands of games available and being launched every week, the objective was to make Starwars Battlefront II's launch visible in the market. So that it is available and comes in every paltform, i.e playstation/Xbox.

The Brief

The brief was simple to announce the much awaited Star Wars Battlefront II for PS/Xbox now available at Buzzz corner.

How the final design was conceived

The in-store poster was designed with a simple creative approach - a bold illustration of 'Darth Vader' - an iconic character of the Star Wars Saga, which fits distinctively with the Xbox/PlayStation console, communicating the message simply - Xbox/PS3 StarWars, in stores now.

Indication of how successful the outcome was in the market

Sales of the video game increased manifold compared to the previous year. Not only was the game flying off the shelves, consumers were equally interested in purchasing the poster.

Credits

Name Company Position
Rahul Sengupta TBWA\India National Creative Director
Rishi Chanana TBWA\India Creative Director
Rishi Chanana TBWA\India Art Director
Rishi Chanana TBWA\India Designer
Rishi Chanana TBWA\India Illustrator
Rishi Chanana TBWA\India Copywriter
Shagun Seda TBWA\India Copywriter