Title | ONLY ABOUT CHILDREN LOGO |
Brand | ONLY ABOUT CHILDREN |
Product / Service | CHILD CARE & EARLY LEARNING |
Category | A01. Corporate Identity Schemes |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company: | DDB Sydney, AUSTRALIA |
Design/Advertising Agency: | DDB Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Domenic Bartolo | DDB Sydney | Art Director/Designer |
Leif Stromnes | DDB Sydney | Planning |
Mike Daniels | DDB Sydney | Planning |
Ben Elvy | DDB Sydney | Project Director |
John Wood | DDB Sydney | Production |
The new brand identity had to be warm, friendly and premium. As well as this it had to represent all the services and support the company provided to caring for children.
Universal Childcare, which specialised in early learning for 0 to 5 year olds required a new brand identity.
The result was Only About Children. The new visual identity and logo crystallise a spirit and a language for a brand whose aim was to raise the bar in the childcare category. The focus of the business being to equip the child with the necessary inputs and supports at each crucial stage of his or her development. Like the human brain, the tree in the logo is split in 2 parts. The left side contains elements and objects that represent logic and analysis, the right side contains objects that represent creativity and imagination.
The brand and strategy presented exceeded all the client's expectations. The logo produced celebrated both the bountiful energy of the brand and the full range of benefits to the child. The response to the logo has been extremely positive and the new brand identity has been welcomed by all management, staff, parents as well as the children themselves who now have an iconic brand that will resonate with them during their early years of development.