Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
ITARERY & TSUKUSERY CITI CARDS JAPAN CITI REWARDS CARD & CASHBACK CARD	SAATCHI & SAATCHI FALLON TOKYO	JAPAN
CAFÉ SCANDINAVIA ELECTROLUX ERGORAPIDO	SAATCHI & SAATCHI FALLON TOKYO	JAPAN
PARALLEL PATHS IBM LOTUS NOTES	OGILVY BEIJING	CHINA			Silver
MEET THE EXTRAS KIA KIA CERATO HATCH	INNOCEAN WORLDWIDE AUSTRALIA North Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA	Bronze
TRUE ORIGINS OF PIZZA MR. PIZZA PIZZA RESTAURANT	ADDICT MEDIA FILMS Seoul	SOUTH KOREA			Short List
BRING HAPPINESS HOME PEPSICO PEPSI COLA/LAYS/TROPICANA	BBDO Beijing	CHINA
THE GREAT CRUSADE QANTAS AIRLINE	WONDER Sydney	AUSTRALIA			Silver
BEIJING DUCK T.C. PHARMACEUTICAL INDUSTRIES SUNSNACK	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
MTV VJ JOSE KIDNAPPED UNILEVER AXE SHOWER GEL	MINDSHARE Mumbai	INDIA
PROUD TO BE MALAYSIAN UNILEVER LIPTON TEA	MINDSHARE MALAYSIA Kuala Lumpur	MALAYSIA
THE TWO FACES OF LOVE UNILEVER TAIWAN POND'S	WEBGENE INFORMATION Taipei	CHINESE TAIPEI
CEELIN NURTURE UNITED LABORATORIES CEELIN	GMA MARKETING AND PRODUCTIONS Quezon City	THE PHILIPPINES
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, document
THE KIWI SCEPTICS AIR NEW ZEALAND AIRLINE	HOST Sydney	AUSTRALIA			Grand Prix
GLAMOURIETY BENEFIT COSMETICS BENEFIT COSMETICS	DDB SAN FRANCISCO	USA
EVERY BOTTLE HAS A STORY COCA-COLA CSR INITIATIVE	THE COCA-COLA JAPAN COMPANY Tokyo	JAPAN
IMPOSSIBLE AIRFIELD DEFENCE FORCE RECRUITING ROYAL AUSTRALIAN AIR FORCE	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA			Short List
DELL INSPIRON ROAD DIARIES DELL INDIA LAPTOPS	MEDIACOM INDIA New Delhi	INDIA
MTV CAPTAIN'S SHACK DIAGEO INDIA CAPTAIN MORGAN RUM	BBH INDIA Mumbai	INDIA
DIARIES OF A NEW MUM FISHER PRICE TELEVISION SERIES	JACK IN THE BOX WORLDWIDE Mumbai	INDIA
HATSUNE MIKU GOOGLE GOOGLE CHROME	HAKUHODO Tokyo	JAPAN
ATTRACTING CHINA'S TOP TALENT GROUPM CHINA MEDIA INVESTMENT MANAGEMENT	GROUPM Beijing	CHINA
DR YOU GSK PANADOL	MINDSHARE Singapore	SINGAPORE
GRAZED ON GREATNESS M.J BALE AUSTRALIAN CRICKET TEAM SPONSORSHIP	WHYBIN\TBWA GROUP Sydney	AUSTRALIA			Short List
McDONALD'S GETS GRILLED McDONALD'S McDONALD'S	UNIVERSAL MCCANN Surry Hills	AUSTRALIA
IT'S A KNOCKOUT! McDONALD'S AUSTRALIA McDONALD'S	OMD SYDNEY	AUSTRALIA
PROJECT OLAY 360 P&G SINGAPORE SKINCARE	ZENITHOPTIMEDIA Singapore	SINGAPORE
ECLIPSE LIVE FROM FUJIYAMA PANASONIC SOLAR ENERGY SOLUTIONS	DENTSU Tokyo	JAPAN
INSIGHT SAMSUNG ELECTRONICS SAMSUNG CAMERA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
CAN YOU SERVE SEASON 2 SINGAPORE TOURISM BOARD REALITY TV SHOW	BBH ASIA PACIFIC Singapore	SINGAPORE			Short List
VIGO NEWS SQUAD TOYOTA MOTOR THAILAND HILUX VIGO	MEDIA PALETTE Bangkok	THAILAND
MY WIFE IS NUMBER 1 UNILEVER SURF	MINDSHARE VIETNAM Ho Chi Minh City	VIETNAM
I SHINE TALENT CAMP TV WYETH PRE SCHOOL MILK	GMA MARKETING AND PRODUCTIONS Quezon City	THE PHILIPPINES
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
HATSUNE MIKU GOOGLE GOOGLE CHROME	HAKUHODO Tokyo	JAPAN
THE LITTLE WARRIOR LIFEBUOY HANDWASH	MINDSHARE Mumbai	INDIA
OLIVE TV SHOW NESPRESSO KOREA NESPRESSO LATTISSIMA PLUS	ZENITHOPTIMEDIA Seoul	SOUTH KOREA
CHELSEA NEW ZEALAND HOTTEST HOME BAKER NEW ZEALAND SUGAR CHELSEA SUGAR	TOTAL MEDIA Auckland	NEW ZEALAND
JOSEPHINE LARUSCAIN PEERLESS PRODUCTS CHAMPION DETERGENT	PHD MEDIA Makati City	THE PHILIPPINES
HONEYMOON DOWN UNDER TOURISM AUSTRALIA TOURISM AUSTRALIA	OMD INDIA Mumbai	INDIA
LITTLE BIG FILMMAKER - CHILLAR PARTY UNILEVER SURF EXCEL	MINDSHARE Mumbai	INDIA
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film,
REVEAL YOURSELF DANONE NARANG BEVERAGES B'LUE	SCARECROW COMMUNICATIONS Mumbai	INDIA
GIFT OF LIFE ENERGIZER PHILIPPINES MANIKAKO VOLUNTEER DRIVE	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
LEGENDARY SERENADE WITH GOOD CHARLOTTE HEINEKEN / AMSTEL HEINEKEN	THE FEDS Sydney	AUSTRALIA
SERIOUS PLAY HSBC HSBC	JWT LONDON	UNITED KINGDOM
PUTUSAN AKHIR INTEL 2ND GEN CORE PROCESSORS	OMD Singapore	SINGAPORE
STEP INSIDE THE CIRCUIT JOHNNIE WALKER WHISKY FORMULA ONE SPONSORSHIP	IRIS WORLDWIDE Singapore	SINGAPORE			Short List
COOL DANCING BATH MAKES NAUGHTY KIDS HAPPY JOHNSON & JOHNSON JOHNSON'S BABY PRODUCTS	OMD TAIWAN Taipei	CHINESE TAIPEI
DONATION GLASSES MARS NZ PEDIGREE ADOPTION DRIVE	COLENSO BBDO Auckland	NEW ZEALAND			Gold Spike
THE EVERYDAY SOLDIER MOVEMENT P&G GILLETTE FUSION	BBDO INDIA Mumbai	INDIA
VIDAL SASSOON BEAUTY CHATTERS P&G HK HAIR CARE PRODUCTS	YAHOO Taipei	CHINESE TAIPEI
ADD A MOTOR TO IT PARMALAT ICE BREAK FLAVOURED MILK	THE MONKEYS Sydney	AUSTRALIA

A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
ITARERY & TSUKUSERY
CITI CARDS JAPAN / CITI REWARDS CARD & CASHBACK CARD

SAATCHI & SAATCHI FALLON TOKYO

JAPAN
CAFÉ SCANDINAVIA
ELECTROLUX / ERGORAPIDO

SAATCHI & SAATCHI FALLON TOKYO

JAPAN
PARALLEL PATHS
IBM / LOTUS NOTES

OGILVY BEIJING

CHINA

Silver
MEET THE EXTRAS
KIA / KIA CERATO HATCH

INNOCEAN WORLDWIDE AUSTRALIA North Sydney

AUSTRALIA

FINCH Sydney

AUSTRALIA

Bronze
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT

ADDICT MEDIA FILMS Seoul

SOUTH KOREA

Short List
BRING HAPPINESS HOME
PEPSICO / PEPSI COLA/LAYS/TROPICANA

BBDO Beijing

CHINA
THE GREAT CRUSADE
QANTAS / AIRLINE

WONDER Sydney

AUSTRALIA

Silver
BEIJING DUCK
T.C. PHARMACEUTICAL INDUSTRIES / SUNSNACK

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND
MTV VJ JOSE KIDNAPPED
UNILEVER / AXE SHOWER GEL

MINDSHARE Mumbai

INDIA
PROUD TO BE MALAYSIAN
UNILEVER / LIPTON TEA

MINDSHARE MALAYSIA Kuala Lumpur

MALAYSIA
THE TWO FACES OF LOVE
UNILEVER TAIWAN / POND'S

WEBGENE INFORMATION Taipei

CHINESE TAIPEI
CEELIN NURTURE
UNITED LABORATORIES / CEELIN

GMA MARKETING AND PRODUCTIONS Quezon City

THE PHILIPPINES