The Campaign

Samsung camera, the leading the compact digital camera market in Korea, starts to ask themselves what makes a better camera in addition to its superior image quality and precise technology. To answer the question, "what makes an ultimate camera?" we decided to have very special photography class.

Results

Samsung camera which is leading the compact digital camera market in Korea starts to ask themselves what makes a better camera in addition to its superior image quality and precise technology. To answer the question, "what makes an ultimate camera?" we decided to have very special photography class. We handed out cameras to a class of 11 visually impaired students at the Hanbit School for the Blind and spent 50 days with them teaching basic photography skills and taking them on shooting excursions. They took pictures relying on sounds, smells, textures. They captured on film everything they felt and imagined, and their photographs were brought together in a special exhibition. Numerous visitors were moved and inspired by the students' photographs for reaching beyond conventions, beyond what we see with our eyes. All 80 photographs on display were sold out during the exhibition. A $50,000-fund was created with the proceeds from the sales of the works and exhibition catalogue and from the donation application. The money will be used for the next photography class for the visually impaired.

MBC TV Channel

Numerous visitors were moved and inspired by the students' photographs for reaching beyond conventions, beyond what we see with our eyes. Professional photographers were also impressed by their work. All 80 photographs on display were sold out during the exhibition. A $50,000-fund was created with the proceeds from the sales of the works and exhibition catalogue and from the donation application. The money will be used for the next photography class for the visually impaired.