| Title | SKIN |
| Brand | PETA |
| Product / Service | PETA |
| Category | C01. Viral Video |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Bill Chan | Ogilvy Beijing | Executive Creative Director |
| Kweichee Lam | Ogilvy Beijing | Executive Creative Director |
| Rain Yu | Ogilvy Beijing | Creative Director |
| Kweichee Lam | Ogilvy Beijing | Copywriter |
| Doug Schiff | Ogilvy Beijing | Copywriter |
| Jackie Bai | Ogilvy Beijing | Copywriter |
| Rain Yu | Ogilvy Beijing | Art Director |
| Xinyan Liu | Ogilvy Beijing | Art Director |
| Kai Chen | Photographer | |
| Xinyan Liu | Ogilvy Beijing | Illustrator |
| Jeff Wong | Ogilvy Beijing | Agency Producer |
| Graham Fink | Ogilvy Beijing | Chief Creative Officer |
| Crystal Education/Camis Image | Production Company | |
| Rain Yu | Ogilvy Beijing | Director |
| Feng Gao/Yunsong Liu/Rong Ma/Ning Sun | Producer | |
| Camis Image | Editorial Company | |
| Sa Xiao | Editor | |
| Yu Liu | Lighting | |
| Feng Gao/Lucy Lee | Animation | |
| Ninja Tune | Record Company |
This film has created a disturbing world where animals farm humans in order to wear their skin and display their other parts for the sake of fashion. In a world where humans don't see the vice in doing the same with other species, it asks the question, 'who's the animal?