CATCH THE MOON, CATCH THE BLOSSOM

Silver Spike

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TitleCATCH THE MOON, CATCH THE BLOSSOM
ClientTOKYO CLUB
Product/ServiceHAIKU AND ART EXHIBITION IN LONDON
CategoryA05. Publications
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company:DENTSU KANSAI Osaka, JAPAN
Design/Advertising Agency:DENTSU KANSAI Osaka, JAPAN

Brief Explanation

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

The Brief

Exhibition is held in London for visitors can feel the "now" and "tradition" of Japan.

How the final design was conceived

The goal of the haiku poet is to 'catch' a particular moment in time. To express this idea, a net motif was chosen as the Exhibition's overall design theme, and the moon and cherry blossoms were used to symbolise the transient beauty and emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary context, the creative energy of Japan was on full display.

Indication of how successful the outcome was in the market

We could give an insight into Japanese beauty with tradition and we got compliment at exhibition.

Credits

Name Company Position
Yoshihiro Yagi Dentsu /Kansai Art Director
Haruko Tsutsui Dentsu /Tokyo Copywriter
Yuko Sugiyama Dentsu /Tokyo Translator
Hideyuki Chihara Engine Film Producer
Naotaka Futami Engine Film Production Manager
Takaya Sakano Photographer
Shinya Tamura Detsu On Demand Graphic Printing Director
Taiji Kimura Pen. Designer
Minami Otsuka Creative Power Unit Designer
Daisuke Hatakeyama Creative Power Unit Designer