Title | YOU ON DEMAND LAUNCH SPOT |
Brand | YOU ON DEMAND |
Product / Service | YOU ON DEMAND LAUNCH SPOT |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | RED PEAK New York, USA |
Entrant Company: | RED PEAK New York, USA |
Design/Advertising Agency: | RED PEAK New York, USA |
Name | Company | Position |
---|---|---|
Stewart Devlin | Red Peak | Chief Creative Officer |
Jodie Wightman | Red Peak | Design Director |
Dan Stiles | Illustrator | |
Seven C's Productions | Seven C's Productions | Animation |
Liz Solomon | Red Peak | Account Director |
The main challenge was to clearly explain YOD’s entirely new video delivery service and it’s functionality to a consumer who had never seen or heard of it before.
Create a 30 second video broadcast introduction of the YOD product that will succinctly explain the key benefits and functionality of the soon-to-be launched YOD product.
We commissioned Dan Stiles to storyboard and Seven Cs Production to animate this launch video. The style was based on Red Peak’s visual brand identity and uses an infographic technique to simplify a new and complex concept for China’s consumers to understand.
With 3 million homes subscribing at launch, and projections showing 8 million more will sign up by the end of the year, we’re confident that the video was effective in it’s mission.