Title | YOU ON DEMAND POINT OF SALE |
Brand | YOU ON DEMAND |
Product / Service | YOU ON DEMAND POINT OF SALE |
Category | A07. Point of Sale |
Entrant | RED PEAK New York, USA |
Entrant Company: | RED PEAK New York, USA |
Design/Advertising Agency: | RED PEAK New York, USA |
Name | Company | Position |
---|---|---|
Stewart Devlin | Red Peak | Chief Creative Officer |
Jodie Wightman | Red Peak | Design Director |
Tom Mordasky | Red Peak | Production Manager |
Steve Lipman | Red Peak | Production Director |
Liz Solomon | Red Peak | Account Director |
Our biggest challenge was anticipating what promotional vehicles would best speak to the characteristics of our brand, as to encourage investor and consumer enthusiasm and sharing.
Create a unified set of YOD branded promotional materials in aims to support the brand. Produce materials for both consumers and investors to be given away in high-density consumer areas and stakeholder meetings, respectively.
We selected mediums and vehicles that lend themselves to the established visual brand identity as well as vehicles that promote visibility.
With 3 million homes subscribing at launch, and projections showing 8 million more will sign up by the end of the year, we’re confident the materials were effective in spreading the word and building confidence in the new brand.