THE SCREAM

Bronze Spike

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TitleTHE SCREAM
BrandFABER-CASTELL
Product / ServiceARTIST COLOR PENCILS
CategoryA07. Point of Sale
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company:OGILVY & MATHER SINGAPORE, SINGAPORE
Design/Advertising Agency:OGILVY & MATHER SINGAPORE, SINGAPORE

Credits

Name Company Position
Steve Back Ogilvy & Mather Singapore Chief Creative Officer
James Procter Ogilvy & Mather Singapore Executive Creative Director
Troy Lim Ogilvy & Mather Singapore Creative Group Head/Copywriter
Jon Loke Ogilvy & Mather Singapore Creative Director/Art Director
David Stevanov Ogilvy & Mather Singapore Art Director
Kairong Ku Ogilvy & Mather Singapore Art Director
Adeline Siow Ogilvy & Mather Singapore Copywriter
Heng Sihui Ogilvy & Mather Singapore Junior Art Director
Jimmy Fok Ogilvy & Mather Singapore Photographer
Shirley Tay Ogilvy & Mather Singapore Head Of Account Management
Ng Huimin Ogilvy & Mather Singapore Account Executive
Loh Yi Qi Ogilvy & Mather Singapore Illustrator
Inessa Low Ogilvy & Mather Singapore Illustrator
Brandon Sim Ogilvy & Mather Asia Pacific Illustrator
Danny Ong Ogilvy & Mather Asia Pacific Illustrator
Alicia Tan Ogilvy & Mather Asia Pacific Illustrator
Joyce Koor Ogilvy & Mather Asia Pacific Illustrator
Darshan Kadam Ogilvy & Mather Asia Pacific Illustrator
Ivy Ong A.w. Faber-Castell Sales Manager

Brief Explanation

We turned the store window into an art gallery with specially created art pieces composed of hundreds of Faber-Castell Artist Color Pencils – the premium product of the flagship store.

The Brief

To bring the spirit of artistry to the Faber-Castell store experience

How the final design was conceived

Very few people would walk into a shop selling color pencils unless they were already looking to buy some, therefore the key objective was to attract people to walk into the store.

Indication of how successful the outcome was in the market

People posted photos of the Color Pencil Art on social media and sales of the Artist Color Pencils range increased by 30%.